How To Increase Product Discoverability Using Amazon Hidden Keywords

Amazon Hidden Keywords


It’s important to know what people are searching for, but having your products show up in those searches is also critical. In this article, we’ll discuss how you can use Amazon’s hidden keywords to increase product discoverability on Amazon.

Keyword Research

The first step in keyword optimization is to conduct keyword research. Keyword research involves examining the usage of similar keywords, their search volume, and their difficulty ranking on Google’s SERP. This can be done through tools like SEMRush, Ahrefs, or Moz Keyword Explorer.

How To Do It: 1) Using a tool like SEMrush or Ahrefs (free version), find competitive sites for your niche that have been ranking well for years and see if any of their ads show up in Google Search results or paid ads on blogs/social media sites 2) Find out what those terms mean by using Google autocomplete 3) Go back through old posts from these websites 4) Write down ideas for new keywords based on what you’ve learned about how people use words related to those topics 5) Use these ideas later when writing content

Amazon Hidden keywords

Hidden keywords are used to help improve the discoverability of your product. Amazon will show these hidden keywords in the search results, product page, and listing descriptions when you use one of their APIs (application programming interface).

For example: If you have a brand-new e-book called “How To Increase Product Discoverability Using Amazon Hidden Keywords,” and it’s on sale for $2.99 for 30 days with free shipping on orders over $25, then we’d expect it to appear somewhere on our site as such:

  • The title (in this case “How to Increase Product Discoverability Using Amazon Hidden Keywords“) would be included in the title tag of each page where it’s relevant;
  • The meta description would also include this particular phrase;
  • We’d also see something like this at the bottom of each page that contains any mention or reference towards our book; and finally! You might even see this displayed somewhere else if we were using some sort of tool like Google Analytics or Piwik which currently allows us access to how many people click through from each search result page so they can get more info about what interests them without having access directly through Amazon since they don’t provide access into all those details yet.”

Hidden Keywords in the Title

The title of your product is the most important part of your listing, so you should make sure that it contains keywords that people will search for.

  • Don’t include any phrases in the product title that are also contained in its description or bullet points (unless they’re really important). This can be tricky because sometimes there’s no good way to tell what’s going on with a product—it could have been written by someone else, or it might have just been copied from somewhere else without attribution. In this case, if you do want to include certain phrases but don’t think they belong there (like “bestseller”), then go ahead and add them as hidden keywords instead!

Hidden Keywords in the Description (Bullet Points)

Bullet points are used to help describe your product. The bullet points should not be used to just repeat the title of your product, but rather they can be used as an opportunity for you to add hidden keywords that give users more information about what they are buying.

For example: if I were selling dog toys on Amazon, my description would look something like this:

  • “A fun way for your pup or pet to play!”
  • “This toy is ideal for dogs who love fetching!”

Hidden Keywords in the Description (Product Description)

  • Use keywords in the product description.
  • Make sure they are relevant to the product.
  • Use a keyword tool to find the best keywords for you, and make sure that each keyword is used only once per listing (if possible). If a keyword appears more than once, it will be added as a negative review later on down the line!
  • Use different keywords in different parts of your descriptions — don’t just rely on one or two points of entry into your title tag or meta description; try using multiple variations throughout so visitors can find what they want easily!


This article aims to show you how to increase product discoverability using Amazon Hidden Keywords.

This will help you get more sales and make more money by ensuring that your products are found by customers when they are searching for them on Amazon.

Hidden keywords allow you to gain extra visibility for your products

Hidden keywords allow you to gain extra visibility for your products. They’re the words that appear alongside specific search terms in Amazon’s search results but aren’t visible to customers. If a customer searches for something like “best laptop under $500” and sees a product with hidden keywords such as “laptop computer,” they may be more likely to click on it than if they were looking at an item without any mention of those terms.

Finding Hidden Keywords

You can find hidden keywords by taking advantage of the fact that almost all text is searchable on Amazon: just put in one word or phrase at a time and see what pops up! You can also do this manually by typing into your browser (or app), but there are several tools out there that help automate this process so you don’t have to do any manual work yourself; these would include Google Search Console or Ahrefs’ Site Audit Tool


A great way to increase your product’s discoverability is by adding hidden keywords. These will help you rank higher in search engines, which will increase your sales. The key is to find keywords that are relevant and make sure they are used correctly. For example, if your product name does not have any reference points other than what appears on the main page of Amazon or Google, then it would be best if you added an extra keyword that describes this item as being “fast shipping”.